We all know that having a web presence is essential to any business, but is merely having a website or a Facebook page enough? Do you know who is coming to your website, and how they found you? I will explore what happens when you interact with your customers virtually, and whether this is helping or hurting your business.

The first question we ask is why we need websites in the first place? Is it that someone told you that you need one, so you paid a friend of a friend to put one up? You have a successful business, not by luck, but because you worked hard at it. You plan and make sure it is running right. The same is expected when you interact digitally. platform.

If you're looking for your website to generating leads, you need to make sure you can be found. Is Google My Business enough for you to be found, or do you need to interact with your customers in other ways? Facebook is a great way to interact with your clients, but it's not going to replace the virtual foundation a website can give you. Lead generation tools are great but costly…they can set you back you a small fortune, and what happens to your customers once they get to your website? When WebTwenty looks at a business, we evaluate where your customers are coming from and where you may be losing them. By using tools like Google Analytics for your business or your hosting provider tools, we can gain some valuable insight into your customers’ behaviors.

What your customers see, virtually or physically, can make or break your next sale. An outdated physical store or Facebook page says a lot about your business. Updating your customers with what is going on in your business will tell existing customers following you that you are thriving, and will let new customers know what you have been doing. Engaging with your customers is key to growing your business in this day and age, and to do that, it has to be easy for extremely busy entrepreneurs. Facebook, Twitter, and Instagram make it easy connect, but what do we do about a website that hasn't been updated since it was built?

A virtual presence has to be looked at just as you would a brick-and-mortar business. Would a business owner keep the physical location a mess for customers to shop? An outdated website, even 6 months outdated, can be like having paint from the 1980’s peeling off your walls in your brick and mortar.

If you are not connecting with your customers effectively then you are most likely turning them away. It’s a waste of your time and money, and for what, just to say you have a website or a Facebook page?

Contact us for a full assessment of your website and other digital connection points and to see how you can stay connected and turn prospective customers into clients.